As you probably know 91% of SEO revolves around creating back links to your site and most importantly one way back links.

Even if you have a hard time creating one way back links let me tell you something: they don’t have to cost you money and secondly they don’t have to be transformed into a link exchange in order to get them in the first place.

In all this uncertainty I’ll draw some guiding lines to help you achieve better results in generating back links from related websites.

Spam for back links is a sure way to disaster. Instead concentrate on initiating a sound, disinterested first contact with the other marketer where you sound and feel as humanely as possible.

All you have to do to gain the spammer status is purchase an automated link tracking robot that finds linking free spots and sends automatic link requests to those webmasters or even abusively seeds links without webmaster’s consent.

Yes this automation has its place in the SEO economy, namely an use for researching link opportunities ONLY.

Once the link host was targeted go ahead and contact the webmaster and most importantly give him enough reason why a link referencing your content would benefit his website and readership. Don’t ever make such and approach without enforcing with sufficient arguments the ”Why” factor.

One thing to keep in mind is to not expect webmasters to be altruistic in rendering a free link.

Here are some efficient approaches to establish first interaction:

-asking for a second view on one of more information your content pieces;

- making suggestions about third party content for their site;

- make yourself available to write an article for their site;

- asking for an interview;

-indicating broken link on and (if you got the necessary software) off site;

-make suggestion for improving their site structure for enhanced user experience.

Look for future one way link recipients in popular forums, blogs and social platforms especially Facebook and share this site active blog directories such as BlogCatalog, Technorati and Networked Blogs.

When initiating contact through email, don’t use an email address with the same domain as the site requesting a link for.

Those who are able to create a reputable website are being bombarded with link requests every day. Differentiate yourself by sounding as professional as possible; this is done by pointing out common grounds across both sites, joint venture ideas etc., all backed with solid arguments.

Once a feedback was acquired don’t let the discussion slowly fade away. Maintain the interaction with permanent replies and in case of a dead end visit more information , light it up with questions you know your future partner would craft a competent answer.

Don’t resume solely to email. If this doesn’t produce reactions pick up the phone and start a live conversation with the guy.