Sports Brings Underwear Out In The Open Yet Again

Over the past weekend, sport has yet again brought underwear into the open, into the limelight and into EveryMan&25263; living room. The sports news that overshadowed Tiger Wood&25263; return to golf after knee reconstruction surgery, was the revealing of Swedish golfer Henrik Stinson&25263; underwear during Friday&25263; competition at the Doral World Golf Championship in Miami, FL. .

All eyes were on Henrik Stinson as he stripped down to only Bjorn Borg white boxer briefs and golf glove to hit his golf ball out of a muddy section of the course on Friday. Claiming that the mud would have made a huge mess of his clothing, Stinson then decided to get down to basics rather than risk playing the rest of the round in muddy clothes. Stinson stated it was worth stripping down to save an extra shot and does not regret the unusual approach. Bloggers questioned the legality of playing without clothes as there are very particular rules for dress in golf. However, the circumstances were considered such that the necessity far outweighed any questioning of rules. Blogs erupted: with mostly positive comments of his physique. This is important considering his chosen sport is not noted for its athletic, toned participants. But the all apparent question of one blogger was: &25573;hiteys? Who wears whiteys anymore??Considering, the world wide response to the occasion and the notable physique modeling the Bjorn Borg &25624;hiteys? it&25263; likely that plenty will click here soon be wearing whiteys to be just like Stinson. Although no formal agreement or contract exists between Stinson and Bjorn Borg, the serendipitous benefits to both sides cannot be argued. A picture is indeed worth a thousand words.

A second recent occasion with underwear joining the sporting limelight occurred in December 2008 and involved the Ultimate Fighting Championship (UFC) ?a competition pitting one martial arts style against another. Cheick Kongo, considered a veteran of the Mixed Martial Arts ring at 33 years of age, yet still in peak condition, currently dominates the competition and was the sportsman sporting the sims freeplay hack Tool his underwear on this occasion. At the UFC 92 Pre-game weigh in, Kongo came out to face his opponent, Mustafa Al Turk, with his &25546;rench Sensation?stare and sporting Alenver boxer underwear with the gold/black &25608;oney?reversed message on the waistband. Also during the fight, the gold/black &25608;oney?waistband was visible peeping out from his boxing shorts ?perhaps willing the win and the associated profits from the Championship. Although, there is no official advertising contract or association between Alenver and Cheick Kongo, Alenver must be undoubtedly proud of its increasing visibility in the world of personalities. It takes a special state of mind and body ?both physically and mentally to succeed in Mixed Martial Arts and Alenver must be thrilled that Kongo personally chose their product even with no financial tie ins or partnerships.

A third and final sporting crowning moment for underwear harks back to the 1999 World Cup Women&25263; Soccer Competition. On July 10, 1999 at the Women’s World Cup at the Rose Bowl in Pasadena, California, after scoring the fifth and game winning penalty kick to give the United States the win over China in the final game, Brandi Chastain celebrated by peeling off her jersey and falling to her knees in a Nike sports bra, her fists clenched. This image was featured on the covers of TIME, Newsweek, and Sports Illustrated. According to Marlene Bjornsrud, general manager of the San Jose Cyber Rays, the team Chastain plays for in the Women’s United Soccer Association ”It was a crowning moment for women everywhere, a moment of freedom, of liberation,” said. ”It was casting off the burden of everything that kept us down and said, ‘You can’t do that because you are a woman.’ It was a moment that screamed, ‘Yes, I can.’ ” Chastain’s take on the incident was ”Momentary insanity, nothing more, nothing less. I wasn&25264; thinking about anything. I thought, &24931;his is the greatest moment of my life on the soccer field.?. Nike also must have thought this was a great moment in their existence. Not having pre-arranged this event, Nike was as surprised as the viewing public, with the behavior. Although Nike had designed the uniforms for the team, no arrangements had been made for her individual &25613;erformance?and consequently no financial returns resulted from the display.

In a sports and fashion dominated era, with celebrity endorsements and brand name promotions, it is refreshing to experience situations check here that are as random and unintentional as these three events. Although, we are becoming neutralized to the appearance of underwear models on TV, in catalogs and roadside advertising billboards, the element of surprise in spontaneous and unexpected displays still amuse and impress as a little hiccough out of the hands of businesses and this is a welcome thing in a world of pre-arranged and orchestrated ways.